A Happy Campus free essay sample

An upbeat grounds is a charming and agreeable spot to examine. There are a ton of good and accommodating offices. It’s a green space for instructors and understudies to reproduce. It likewise has some cutting edge and great structures. A cheerful grounds has an incredible number of good and offices. There are some essential offices, for example, homerooms, PCs, projectors and so on. Other than an upbeat grounds need to have a ton of extraordinary offices, for example, sound focuses, study clubs, accommodating libraries. Sound focuses deal with physical as well as emotional well-being, for example, discussions, help and guiding for understudies who have a wide scope of way of life issues, individual issues and need some exceptional contemplations. Many investigation clubs for each subject are likewise basic for a grounds cheerful. The clubs assist understudies with rehearsing and unite information which is concentrated in class. A cheerful grounds additionally has a library with present day gear, different asset and very environment for self-learn whenever. We will compose a custom exposition test on A Happy Campus or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page What's more, a cheerful grounds is green space with a ton of plants, for example, trees, blossoms, wide meadows. There are additionally a few sculptures and wellsprings for adorning. Every one of them cause a magnificent amusement where understudies and educators to can set down, sit, talk on the wide prairies, get some natural air and appreciate wonderful days in the daylight. And afterward the pressure and sluggishness from study or work will be diminished. This is an incredible spot to get the equalization life back. An upbeat grounds additionally has some various structures, for example, agreeable residences, present day arenas, 24/24 comfort shops. The quarters are significance spots to rest and take vitality back after the focused on study days, so the residences should be very much planned, agreeable and very. What's more, the quarters can turn into the second home of understudies. The cutting edge arenas with a great deal of sports will be where understudies can play their preferred games, unwind and take part in outside exercises. The 24/24 comfort shops give each basic thing at whenever.

The Two Tragic Gods With Dual Personality free essay sample

The Two Tragic Gods With Dual Personalityâ€Demeter and Dionysus Unlike other eternal divine beings, who were little use to people, and were consistently sublime, Demeter and Dionysus, known as lords of gather, were without a doubt humankind’s closest companions; be that as it may, them two likewise bore an appalling fate. Disclosed their extraordinary appearance, we could see that the two incredible divine forces of Earth were lords of procuring as well as of affliction. At whatever point winter came, the low temperature and the ice would wilt the harvests and grapes, left just withered braches. Endured more than this, Dionysus would kick the bucket in a horrible manner with the happening to the chilly: he was attacked pieces, however was constantly breathed life into back; he passed on and rose once more. Then again, Demeter would not pass on, yet she additionally experienced the excruciating separateness of her darling little girl Persephone. It was notable that both of the two divinities had another character. We will compose a custom exposition test on The Two Tragic Gods With Dual Personality or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Demeter’s outrage was a repulsive weapon. Referenced in the book THE CLASSIC BESTSELLER MYTHOLOGY, Demeter could let nothing develop on Earth and transformed it into an infertile, leafless land. As men consistently considered her the â€Å"Good Goddess†, she likewise included a benevolent appearance. Be that as it may, among every one of her characters, distress was chief. In any case, at that point, Dionysus, similar to wine was acceptable just as terrible, additionally had two individual characters. He was man’s sponsor and was man’s destroyer. His wine was nurturing, and could mend a few sicknesses, however it was additionally lethal at whatever point you drink excessively. Bringing all the great and awful things to mankind, Dionysus additionally was the shocking god as I referenced previously. He was additionally the exemplification of the existence that is more grounded than death, for he would rise each time he passed on. He was the affirmation that passing doesn't end all. Holding great and awful, harvesting and enduring highlights, the two extraordinary divine forces of Earthâ€Demeter and Dionysus were mankind’s closest companions as well as an appalling destiny victim.

How To Write the Haverford Supplement TKG

How To Write the Haverford Supplement Haverford College is a small liberal arts school of about 1,290 undergraduate students. Campus calls Haverford, MA home, and it’s definitely homey. The majority of classes on campus are taught seminar-style. The college has a 9:1 teacher to student ratio, which speaks to its focus on not only student to teacher but student to student interaction. Classes are for the most part discussion-based, with an emphasis on debate and open dialogue. Haverford believes that every student has more autonomy than the normal college student, given their academic structure and their Honor Code. The Honor Code plays a big role in the college’s supplement, so it’s important that you read through it and really understand it before you dive into the supplement. We break it all down below.1. Tell us about a topic or issue that sparks your curiosity and gets you intellectually excited. How do you think the environment at Haverford, including the framework of the Honor Code, would foster your continue d intellectual growth? Please limit your response to 250 words.Here is the text of the Honor Code, for your reference:A Haverford education is distinguished by the extraordinary trust placed in students, the emphasis on student agency in all facets of the academic and community experience, and the cultivation of ethical leadership. All of this is embodied in our student-run Honor Code. The Haverford Honor Code is not a set of rules, but rather a statement of shared values centered on the concepts of trust, concern, and respect. It serves as an educational tool in and of itself and provides a powerful framework for our community, emphasizing and supporting qualities we see as essential to a Haverford education. Among other things, the Honor Code at Haverford shapes:•Academic Freedom: The Honor Code fosters an atmosphere emphasizing academic integrity, collaboration over competition, and the cultivation of intellectual curiosity. Differences and disagreement are respected, valued, a nd embraced, and open discourse is seen as fundamental to the academic endeavor.•Student Agency: The Honor Code upholds a culture in which students are deeply trusted to take substantial ownership of their education and to profoundly shape and define the Haverford community. Student ownership is reflected in self-scheduled exams, in the fact that every student completes a Senior Thesis, in shared responsibility for the residential experience, and of course in oversight of the Honor Code itself.•Community: The Honor Code establishes a supportive environment for living and learning, where the community experience plays a central role in one’s education. The inherent value of every community member is recognized, and diversity in all respects - including diversity of background, experience, and perspective - is nurtured, celebrated, and embraced.•Leadership and Engagement: The Honor Code allows every student to find and develop their own voice, to practice ways of improving com munity and acting on issues of importance, to learn methods of problem solving and conflict resolution, and to examine the ways they can and will impact the world beyond Haverford.These are a lot of words for a relatively simple question. Don’t get tripped up by the length or intensity of the Honor Code. We’ve analyzed this year after year, and we’re here to tell you what it’s truly saying. The Honor Code essentially drives home the point of independence. Students are autonomous and completely in control of their own academic path. Whatever happens in the classroom and outside of the classroom in terms of academics is within your reach and sphere of command. Essentially, you’re the master of your own domain. You get what you put in. Another common phrase. Keep this in mind as you craft your response to this question, which is essentially the academic component of the “Why X School?” question but with a more personal and creative touch.Now that we’ve covered the Honor Code, we have to talk about what you’re going to write about. We’ve directed our students who have applied (and gotten in) to Haverford to write about something that may not be directly mentioned in their application but is certainly related. If you’re a ballerina who has spent the majority of their high school career dancing, and now you really want to get into cooking, maybe rethink your drastic shift. Or have a great way to tie it all together. We’re not saying it has to be seamlessly cohesive, but it should make sense, be memorable, and have context.However, this is the time to mention an academic pursuit that there might not be room to elaborate on in other parts of the application. Perhaps you’ve done some research on the side with a professor at a local college or you’ve essentially mastered a topic because you’ve read dozens of books on it. Maybe this is finally the opportunity to write your love letter to all of the feminist literature you’ve been reading s ince you read The Bell Jar for 10th grade English. On that note, though, make sure you don’t write about something that is too obvious or straight up dull.So we’ve covered what the Honor Code is saying, and we’ve discussed how it’s important to write about something academic. Let’s turn to how to incorporate the Honor Code into your answer. You can do it a couple of ways. A great way to do it is to talk about an independent interest of yours (mentioned previously) and make reference to how you’ve taken control of your own education and pursue a certain topic so thoroughly that you’re an expert. Essentially, use the Honor Code as a framing mechanism for explaining your own personal investment in your intellectual autonomy.Alternatively, you can directly incorporate academic intrigue with the Honor Code by taking your interest into the classrooms of Haverford. And by that we mean, create an outline for an independent study course. Haverford is trying to convey the messag e that you have control over your education and that you will be supported in your pursuits whatever you decide to study. As such, explain to them the ins and outs of the fictional Independent Study course that you want to take once you’re on campus and have identified the proper professor to help you do so. While this is literally fostering your continued intellectual growth, it also illustrates that you know the school very well and have the clarity to declare your autonomy early on. Also, we should mention that you should avoid using their exact phrasing at all costs. And any very similar-looking sentences, for that matter.2. Please tell us what motivated you to apply to Haverford and what excites you most as you imagine your Haverford experience. Please limit your response to 150 wordsThis is, of course, the “Why X School: Culture Edition” component of the application. Because you more than likely spoke on the topic of academics in response to question 1, this is the time to cover Haverford’s quirks and fun details that you find charming and exciting. Dig deep on the website and find the items that speak to you. Which student clubs sound intriguing? What do you want to start? Which traditions sound just corny enough to get you to excitedly participate? What types of activities and places are nearby that make you feel like you may very well want to borrow a friend’s car to explore? You only have 150 words, so be sure to paint a very clear picture of yourself on campus for the admissions reader. They need to be able to visualize you on campus with such clarity that they believe that you do, indeed, belong at Haverford.Feel free to even get creative with this one. Although you only have 150 words, and perhaps even because of the limited space, why not play with the format? Write a few stanzas from a poem about Haverford (and your future experience there), or create a paragraph that strings together some rhyming sentences. Pontificate on the meaning of self-government, which Haverford holds as a central value. Write a love letter. Think outside the box, and don’t forget to stay true to your interests and the rest of your application. This supplement shouldn’t be out of whack with the rest of your applicationâ€"it should add to it, but not confuse it.We know that these questions, particularly #1, are challenging to answer even if you’ve done a standard “Why X School? Supplement before. This one is tricky because you must make reference to something in a context that you don’t quite understand the ins and outs of yet. Do not fear. If you have any questions, call us. Email us. We’ll help you write an awesome Haverford supplement.

Je tu il elle on vous - Singular French Subject Pronouns

To replace a noun, French uses a word called â€Å"a pronoun†. You choose this pronoun according to both the grammatical value of the word it replaces and the meaning of the word it replaces. Anne est au marcheÃŒ . Elle est avec Mary.Anne is at the market. She is with Mary   To replace â€Å"Anne† in the second sentence, I used â€Å"elle† (she). â€Å"Elle† is a subject pronoun: it replaces a noun subject of the verb, and its a third person singular to match Anne which is a person about whom I am speaking, feminine, one person, so she. What is a Subject? The subject is the person or thing that does the action of the verb.   How do you Find the Subject of a Sentence in French? There is an easy way to find the subject of a sentence, and its important in French you learn this grammatical question in order to be able to find the subject of a verb without any doubt. First, find the verb. Then ask: â€Å"who verb† or â€Å"what verb†.  The answer to that question will be your subject. A subject is a noun (Camille, flower, room...) or a pronoun (I, you, they...). It can be a person, a thing, a place, an idea...   Examples:  I paint.Who paints?Answer: I paint. â€Å"I† is the subject. Camille is teaching French.Who is teaching?Answer:  Camille is teaching.â€Å"Camille† is the subject.   What is happening to Camille?What’s happening?Answer:  What is happening.â€Å"What† is the subject (This one was trickier, wasn’t it?)   French Subject Pronouns Replacing One Person In French, the list of singular subject pronouns is: Je (or j’ vowel or h, its called an elision) I  Ã‚   Tu (never t’) you singular informal   Il it, he - long â€Å"ee† sound​ Elle it, she - short clip â€Å"L† sound On - this one is more difficult to understand. It used to mean â€Å" one â€Å", but nowadays is used in casual French to say â€Å" we , instead of the now more formal/written form â€Å" nous â€Å". So although its listed as a singular pronoun, nowadays its mostly used to replace several people, so for a plural. See my lesson on on. Vous you, one person, formal. Note that vous is also the pronoun we use for you plural, when you say you to talk to more than one person (yous guys :-) Traditionally, vous is listed as a plural subject pronoun, although it can and does often refer to only one person. Its confusing, I know, so I wrote a whole lesson on tu versus vous. ​French Subject Pronouns Replacing Several People In French, the list of plural subject pronouns (replacing several people) is: Nous we - S is silent, but becomes Z when followed by a vowel or an h. (Nowadays, â€Å" nous â€Å" is used in a formal context and in writing mostly. In conversation, we tend to use â€Å"onâ€Å"). Vous you plural, both formal and informal - S is silent, but becomes Z vowel or an h. Ils they masculine or they masculine and feminine - S is silent, but becomes Z vowel or an h. Elles they feminine ONLY - S is silent, but becomes Z vowel or an h. ​Important : In Pronunciation Il ils / elle elles â€Å"Il† and ils have the same pronunciation, sort of an English eel, and â€Å"Elle† has the same pronunciation as its plural form â€Å"Elles† sort of an English   L sound . Do not pronounce the S to remember the spelling; it would mess up your pronunciation! Oh, and since Im talking about pronunciation, you will soon see that most verbs will take an silent ent to match with ils and elles - Im not explaining the whole French conjugation concept here yet, just planting a seed: this ent matching ils and elles will always be silent. Its not pronounced an, its not pronounced at all. Never in a verb. Its a very bad, but very common mistake French student make. No it Subject Pronoun in French There is no â€Å"it† form in French. Everything: objects, concepts, animals etc. are either masculine or  feminine in French, and are therefore referred to as â€Å"il† or â€Å"elle†. So dont think of il and elle as being only he and she, they also mean it. It will be weird at first, but you will get used to it, I promise.   What Do First, Second, Third Person Singular and Plural Mean? This concept is often baffling to student of French, but its a standard for grammatical jargon. Subject pronouns are often referred to as persons and this is how most grammar books will present a French verb conjugation : a table, with 3 lines, and two columns. As an example, I will take the verb chanter, to sing, in the present indicative tense. Singular Plural Je chante Nous chantons Tu chantes Vous chantez Il, elle, on chante Ils, elles chantent Je is often referred to as the first person singular or 1ps, tu as second person singular or 2ps... can you guess nous? 1st person plural. Which makes ils and elles both third person plural. This presentation is super confusing if you ask me since vous for example could replace BOTH a singular or a plural... But its very common to talk about verbs this way in French, and most French teachers are so accustom to it that they wont even understand that its weird...   French Subject Pronouns in Detail So now that you get an overview of the singular French subject pronouns, lets look at them individually. There is a lot to be said on each. Singular French Subject Pronouns Je Tu Il Elle (what about moi, me, mon...?) Plural French Subject Pronouns Nous, Vous, Ils, Elles (please dont say the s)The Misunderstood French Subject Pronoun on. Finally, before you can go ahead and start conjugating your French verbs, I will encourage you to learn more about Tu versus Vous - A French Dilemma.   I post exclusive mini lessons, tips, pictures and more daily on my Facebook, Twitter and Pinterest  pages - so join me there! https://www.facebook.com/frenchtoday https://twitter.com/frenchtoday https://www.pinterest.com/frenchtoday/

The Definition and Significance of the Walrasian Auctioneer

A Walrasian auctioneer is a hypothetical market-maker who matches suppliers and demanders to get a single price for a good in perfect competition. One imagines such a market-maker when modeling a market as having a single price at which all parties can trade. The Work of LonWaltras To understand the function and relevance of the Walrasian auctioneer in the study of economics, one must first understand the context in which the Walrasian auctioneer appears: the Walrasian auction. The concept of the Walrasian auction first appeared as the design of French mathematical economist Là ©on Walras.  Walras is famed in the field of economics for his formulation of the marginal theory of value and the development of the general equilibrium theory. It was in response to a specific problem that eventually leads Walras to the work that would develop into the theory of general equilibrium and the concept of the Walrasian auction or market. Walras  set out to solve a problem originally presented by the French philosopher and mathematician Antoine Augustin  Cournot. The problem was that while it could be established that prices would equate to supply and demand in individual markets, it could not be demonstrated that such an equilibrium existed in all markets at the same time (a state otherwise known as general equilibrium). Through his work, Walras eventually developed a system of simultaneous equations which ultimately presented the concept of the Walrasian auction.   Walrasian Auctions and Auctioneers As introduced by Là ©on  Walas, a Walrasian auction is a kind of simultaneous auction in which each economic agent or actor calculates the demand for a good at every conceivable price then presents this information to the auctioneer. With this information, the Walrasian auctioneer sets the price of the good to ensure that the supply is equivalent to the total demand across all of the agents. This perfectly matched supply and demand are known as equilibrium, or general equilibrium when the state exists overall and across all markets, not just the market for the good in question. As such, the Walrasian auctioneer is the person conducting the Walrasian auction who effectively matches that supply and demand based upon the bids provided by the economic agents.  Such an auctioneer renders the process of finding trading opportunities perfect and cost-free which result in perfect competition in the market. In  contrast, outside of a Walrasian action, there might exist a search problem in which there is a stochastic cost of finding a partner to trade with and additional transactions costs when one does meet such a partner.  Ã¢â‚¬â€¹ One of the key principles of the Walrasian auction is that its auctioneer operates within the context of perfect and complete information. The existence of both perfect information and no transaction costs ultimately gives rise to Walras concept of  tà ¢tonnement or the process of identifying the market clearing price for all goods to secure general equilibrium.

Employee Productivity Is The Backbone Of Any Enterprise

Chapter 1: Problem Definition Background Employee productivity, also known as workforce productivity, is the backbone of any enterprise. According to Amabile and Kramer (2012), the source of productivity at any company â€Å"†¦is the individual knowledge workers who get things done every day† (para. 1). And according to Axilrod (2015), the typical employee is at his or her desk for an average of approximately five hours a day, paid for by the company. Thus, in the current climate of globalization, outsourcing, downsizing, and pension reduction, it is vital for administration and management to stay on top of what sustains employee loyalty and employee productivity. Several elements contribute to effective employee productivity, including employee job satisfaction and morale (Axilrod, 2015; Manson, 2014; Jarrow, 2013; Kaupelyte, 2013; Turner, 2013; Amabile Kramer, 2012; Walters, 2010; Bowles Cooper, 2009). Neely (2013) asserts that â€Å"Regardless of the profession or type of work, the central element that has had a stake in productivity, longevity and overall success of any organization [is] employee morale† (p. 13). The technology sector is one of the fastest-growing in the business, if not the fastest-growing sector. Like many others in other sectors, companies in the technology sector are facing the challenges of employee productivity and are initiating actions toward performance management (Axilrod, 2015) to â€Å"†¦focus†¦ on the performance of employees and [ensure] theirShow MoreRelatedUsing Porter’s Value Chain Framework, Explain How Technology Can Help an Organisation to Gain a Competitive Advantage1967 Words   |  8 Pagesorganization has provided competitive edge to the enterprise (Use of technology, 2012). Technology shall take into consideration, research development as well as various other technologies which would help to support the value chain activities. 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Impact of Industry Force Factors Strategies - MyAssignmenthelp.com

Question: Discuss about the Impact of Industry Force Factors Strategies. Answer: Introduction The communication plan is a policy-driven approach which provides information to the various stakeholders of an organization. It defines who should be given specific information regarding the delivery of content, what information can be delivered and what kind of communication channels can be used to deliver a certain piece of information (Abdullah Ahmad, 2011). The present communication plan will be presented to the top table of Uber Inc. It will include the CTO (Chief Technology Officer), Senior Vice President of Business, Senior Vice President of Operations and Regional General Manager of Australia. The communication management plan identifies what information is needed to be communicated to different audience. The plan contains various elements such as who has the authority to communicate confidential or sensitive information, which communication channels should be used and what are the modes of communication. Communication plan is important in uplifting the image of the organization or in the change management process. In the change management process, the communication plan plays a critical role in breaking down the resistance of the stakeholders or the employees. There are several benefits of the communication plan such as a documented strategy is important in guiding the employees at every point (Gold, Hahn Seuring, 2013). Other than that, with the help of documentation, the organization can assure that the objectives of the organization are met and the communication strategy will be continually improved. In this regard, the present report, is focused on the communication strategy in Uber Inc. The organization is suffering from the communication issues as it has implemented a non-conventional communication strategy. In the recent times, there have been several issues such as the accident caused by Uber driver which invited huge criticism from others. The company will also suffer in th e form of reputation and negative public image. In the present, the organization is struggling with the issue of decreased employee morale as the drivers are not given adequate employment benefits. The drivers are hired as independent contractors who are not given any adequate employment benefits during the time of the employment. In the recent times, the morale of the employees degraded as in the road accidents, the company showed no support for the drivers (Grunert Traill, 2012). Other than that, the drivers acknowledge that as they are hired as independent contractors as they will be not be provided any employment benefits which can be gathered as the permanent employees of the organization. Environmental Scanning The external environment of the organization has a substantial role in the brand image of the organization and its reputation. It is important to identify the external factors which may impact the operations and the business processes of the organization. The business organizations should scan the external factors with the help of frameworks such as PEST analysis. Political Factors: The government of Australia is skeptical of the business model adopted by the company. The company has adopted a shared economy model wherein the taxi drivers are hired as independent contractors and the company keeps a commission for each of the ride. The government is also concerned whether the rights of the drivers will not be snatched with the advent of this new business structure (Haley Haley, 2013). The company also do not want to take any financial burden which comes with the employment benefits. There are certain economic factors which may impact on the operations of the business operations. The business structure of the organization is designed such that it appeals to the price-sensitive customers. Using the ride-sharing services, the customers can reach at their destination at a cheaper price. Social Factors: There are certain social factors such as the lifestyle, psychology and the individual preference which may impact on the operations of the organization. Today, most of the customers prefer using the taxi services; therefore, the social factors are preferable for the organization. Although the drivers associated with the traditional taxi industry are concerned that the company will is taking a commission in the services provided to them. The organization is taking commission for providing customers to the drivers. It has created a dissatisfaction among the drivers. Other than that, the organization has also facing issues related to the brand image of the organization. Technological Factors: There are several technological factors which may impact on the business operations of the organization. The technology and the infrastructure of the company influences the operations of the organization (Kavishe, 2015). Although the company has adopted a simple business model, a few factors are important in the business operations. These drivers must have a smart phone, a mobile application and constant internet connection to communicate with the customers. Other than that, the customer should also have a mobile application so that they can communicate with the customers. It can be concluded from the above section that involving the drivers as the independent stakeholders is creating dissatisfaction among the drivers. It is also creating issues among the drivers as they are considering that despite them being working for the organization, they are not provided adequate safety and employment benefits. In the above section, the communication issue between the employees and the management has been discussed. This issue has created numerous problems between the employees and the employer. In this regard, Uber Inc. should develop a communication strategy which may uplift the morale of the employees and engage them further with the organization. The major issue identified with the organization is that the drivers dissociate themselves with the organization as they consider that the organization do not consider them a part. It is important to establish a communication portal or communication platform through which the organization would be able to regularly and promptly with the drivers (Lang Heasman, 2015). All the drivers of the system should be able to access the portal of the organization promptly. They must be able to login to the systems portal in a quick and fast manner. Other than that, the organization must be able to design a quick and rapid information portal wherein all the information regarding the operations and the business processes of the organization the will be updated. Other than that, it will be made mandatory for the drivers to register into the portal with the help of their email address and the phone number. All the information and the changes in the organization will be updated to the drivers and other stakeholders of the organization. Other than that, the organization will also keep the online portal so that the employees of the organization will be able to communicate and raise their queries to the customers (Matzler, Bailom, Friedrich von den Eichen Kohler, 2013). An online support chat system will be established so that the customers can directly communicate with the organization regarding their queries. It is important that Uber makes all the substantial efforts to promptly respond to the employees of the organization. The communication strategy is developed and established as the employees of the organization are getting demoralized due to the recent accident cases and the response of the organization towards them. In the present case, it is important that the organization design the communication message so that it can directly uplift the morale of the employees (McGrath, 2013). It is important to acknowledge that the communication message is designed such that the drivers get motivated and engaged with the organization. The theme of the communication message should be as such that that the drivers feel motivated with the message and the remains engaged with the organization. Uber should also communicate that it is very much concerned about the drivers as well as other stakeholders of the organization. The business organization should also communicate that engaging in contractual form with the drivers is a win-win situation for both the organization and drivers. The monthly income of the drivers is directly connected to the number of rides they take (Morris, Shirokova, Shatalov, 2013). If a driver take more rides regularly, he can earn more. Therefore, with this scheme of the organization, the drivers can increase their income. The reputation of the organization will be enhanced with the help of this approach. The organization would be able to communicate that it is concerned for the employees as well as the customers of the organization. When this message will be transmitted to other stakeholders of the organization including the customers, it will uplift the reputation of the organization. The organization will be recognized as a socially responsible business organization which takes into consideration the benefits of different stakeholders of the organization (Oraman, Azabagaoglu, Inan, 2011). The business organization should be able to transmit the message that it is concerned about the wellbeing of the employees and other stakeholders of the organization. It should be able to communicate that the organization is concerned about all the stakeholders connected with the organization. Communication Matrix Goal Objectives Message Target Public Channels Tactics The communication goal refers to the objectives which are aimed to be achieved with the help of communication strategy The communication objectives are precise, specified and measurable goals which are needed to be achieved with the help of communication strategy (Paul, Rana, 2012) The communication message is written to inform the public or other stakeholders something. It is the most important part of the communication strategy The target audience refers to the people on which the organizations message is focused It refers to the communication channels through which the company reaches the target audience (Tavitiyaman, Qu, Zhang, 2011) The activities which the organization uses to transmit its message to the audience To increase the morale of the drivers associated with the organization To increase the number of drivers associated with the organization by 10% in the next months To increase the market share by 10% in the Australian market The message will be written to persuade the drivers to remain associated with the organization The target audience of the organization is the drivers associated. The communication channel of emails and online portals will be used. The organization will use number of tactics such as diversified response to address the situation Reach and Impact It is important to determine the reach and the impact of the communication message and the communication strategy. The organization should develop a unique and singular strategy to reach out to the drivers. It should focus on sending a unique message to all the drivers so that a common message is sent to the all the drivers. It should post the message to the social media website of the organization. Other than that, the organization should post the same message to the official website and the blog of the organization. It is aimed that the organization will reach to all the active and the registered drivers of the organization. It will also be able to send a unique to all the drivers. Other than that, the message should have a profound impact on the drivers so that they remain connected to the organization (Tavitiyaman, Qu, Zhang, 2011). The drivers must be able to work for the benefit of the organization. Currently, a large number of drivers employed with the organization are switch ing to the local competitors due to the brand image of the organization. It is important that the organization establishes a brand image such that the drivers want to work with the organization. In the development of the communication strategy, it is important that the organization develops a communication plan through which it can transmit its message effectively. It is important to identify that the message of the organization is effectively communicated to the drivers. The organization can create an evaluation measure to examine whether the communication objectives of the organization are met or not. It can be done with the help of meeting certain evaluation criteria. In the present, the business organization will develop a communication criteria with the help of which it can assess the efficacy of the communication plan. The company will use a survey to assess the opinu8ion of the drivers. A survey will be beneficial to assess the responses and the perspective of the drivers towards the organization (Paul, Rana, 2012). It will also be beneficial in assessing the viewpoint of the drivers and gaining the suggestions which will be beneficial in uplifting the standards of t he organization. The viewpoints gathered from the drivers should be inculcated in the operations of the organization. It will assist the organization in keeping the drivers of the organization happy and engaged. It will also increase the satisfaction level of the employees and they will perform in a much better manner. Other than that, the organization will also evaluate that the communication objectives of the organization are met with the communication plan. Conclusion It can be concluded that the organization needs to create an effective strategic communication plan for achieving the business objectives. The organization should also examine that there are certain issues in the communication between drivers and the management. The business organization should make efforts so that the business objectives of the organization are met. Uber should develop a strategy so that a unique and common message can be sent to all the drivers of the organization. Uber should also create a specific communication plan such that it can communicate with all the drivers in an instant. An online portal should also be designed so that the drivers can communicate their queries and problems with the customers. The business organization should assure that the communication strategy will be able to increase the market share of the organization and increase the driver retention rate. The drivers should become engaged and happy with the organization. They should not seek alli ance with other local competitors. It is aimed that the current communication plan will increase the market share of the organization. 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