Ebook-Importance of technology in Retailing Assignment

Ebook-Importance of technology in Retailing - Assignment Example In the modern society and in the field of retail business, technology has taken a very significant role in the success of retail ventures (Jha, 2009). These different facets of technology include information systems like inventory control systems, customer record systems and business intelligence tracking (Jha, 2009, pp. 153). Due to the foreseen importance of technology in the working of modern retail business, this paper will explore the impact of technology on global retailing and also explore its impact on retail marketing in the UK. Further, the paper will explore the STP of retail marketing in the UK and also study the field of e-commerce. Advances in technology have led to an overlap in the traditional and the digital channels of retail marketing, which is evident from the dominant role of competitive intelligence and constant monitoring (Motorola Solutions, 2014). The trends that demonstrate the impact of technology in the global retail marketing field include that there has been a huge growth in the collection of customer-centric data. This information is used to offer indicators about the changes in the buying behaviours of customers (Deloitte). In the light of these modern global trends, visionary retailers have employed the technologies that personalize the shopping experiences of their customers; the implementation of these technologies has afforded better information and interconnectedness to customers (Motorola Solutions, 2014). The power of predictive data analytics has continued to offer retailers more access to structured and unstructured data; this change has enabled retailers to develop better insights about consumption trends and the behaviours of shoppers (Siegel, 2013). Forward-looking retailers are using different channels to do their retail marketing. The omnichannel outlook offers retailers, the opportunity to guarantee their

Heritage Essay Example | Topics and Well Written Essays - 1000 words

Heritage - Essay Example The repairs, alterations and exterior modifications protected the heritage values of the hall. This concept paper seeks to show the historical significance of Petone Labour Hall and the continued importance and identity to the community heritage despite its conversion into mainly a cinema hall. Under the severance, it is identified by the Map Number B5 on location 52 Bay Street, formally refered to as Petone Labour Hall and the legal description is Lot 70 DP 51.The building was constructed using bricks and reinforced with concrete. It comprises a large hall, a stage and a smaller lecture room located at the back. The Light House that is run in partnership with Upper Hut’s luxury 40-seat art house cinema has two theatres where unlike other theatres popcorn is prohibited (Leach et al n.pg). The special features in the Light house include the proposed insulation controls sound effects. The Light House is designed to screen movies that appeal to a larger and wider audience than those in the big chain multiplexes. Alongside the two theatres there are licensed coffee shops. The building was used mainly for entertainment purposes and now that it is a cinema hall, it does not mean it serves a different purpose. However, this preserved the building’s heritage value an d also restored its role as a community entertainment center (Leach and Moulis n.pg). The new face of the building has different accessibility levels from the ground, as well as, the ticketing area and the coffee shops. There are five cinemas access levels from the ground and in every level there are seats set aside for people with disabilities. For example, there are hearing loop for sound transmits directly to the hearing aid for individuals with hearing impairments. It also has an infrared system that consists of listening receiver and a transmitter. This feeds sound into the transmitter then to the individual